New Deal Deicing, a Colorado company founded in 2009, manufactures and distributes NEWDEAL, an Aerospace Materials Standards certified sodium acetate and sodium formate blend long-term anti-icer sold as a high-visibility solid concentrate. Founder Jeremy Berven developed the product while running a small commercial service airport outside Branson, Missouri, frustrated by the deicing options available to budget-limited airfields. The blend meets Federal Aviation Administration requirements and is used by hundreds of airports, airlines, FBOs, and parking operators from Alaska to Maine, valued for fast activation, long holdover time, and packaging that dumps quickly into a spreader. Crews apply it proactively ahead of storms to keep runways safe and flights on time.
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