Kubota

Overview

Kubota sells tractors, mowers, utility vehicles, construction equipment and hay and forage machinery through a US dealer network. The company reports it has led total US tractor unit sales in every year from 2006 to 2025 and across that whole 20 year period, based on equipment transaction data covering utility tractors, utility loaders, utility TLBs and 4WD agricultural tractors. It employs 7,000 people in the United States across 5,031 acres of facilities, uses 260,000 tons of US-sourced steel a month, and is investing $600 million in North America this year. A commercial mower fleet program gives discounts from the first eligible turf unit and larger premium discounts at two or more units, worth up to $2,400 per machine plus 5 to 15 percent on implements and accessories, while its Ever-Go loaner programme supplies a replacement unit while equipment is in for service. Buyers get Orange Protection extended coverage, financing through Kubota Credit Corporation, a Build My Kubota configurator, parts lookup and the My Kubota app for managing equipment, with Kubota NOW telematics on machines such as the SVL97-3 compact track loader. Community programmes include Geared to Give with the Farmer Veteran Coalition and Hometown Proud, which has funded an agricultural education centre, food literacy infrastructure, community gardens and an all-access playground for nonprofits and municipalities.

Key Products and Services

• Sub and compact tractors (up to 60 HP)
• Utility tractors (60+ HP)
• Tractor-loader backhoe
• Hay balers and wrappers
• Disc mowers and conditioners
• Tedders and rakes
• Broadcast spreaders
• Professional zero-turn mowers